PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
The data delusion
Barney O’Kelly asks whether the deification of data created a false god for professional services marketing? To be clear, I don’t hate data. The right numbers, interpreted in the right way, can be very powerful. However, many firms don’t have the right data, and many...
Employee-owned, client-focused A different future for law firms
Kent law firm Whitehead Monckton has turned its back on private equity investment, transitioning into an Employee Ownership Trust. Its Managing Director Christopher Longden explains why. Whitehead Monckton, a leading law firm based in Kent, has taken two major steps...
The rise of the consultants
The professional services marketing and business development landscape has changed dramatically over the past decade, and continues to do so. he rise of specialist roles and growing professionalism not only makes it a business-critical function in firms, but stands...
Articles from latest issue
Katy Pieris Building connections
Client relationship specialist Katy Pieris has joined the PM Forum’s London...
Key lessons for legal marketers
The Candid Divorce Lawyer campaign offers several practical insights: •...
Building trust before instruction – A human-centred approach
What happens when legal marketing focuses on support rather than services?...
Mercer and Hole – fiercely independent
The accountancy landscape is facing profound change. Technology is shaping the...
Rebranding from a position of strength
Successful rebrands start from a position of confidence and ambition, but are...
Dentons’ ApprenticeLink
ApprenticeLink, founded in July 2024, has grown into an apprentice-led...
Pricing isn’t rational, it’s psychological
Pricing in professional services is often treated as a rational exercise. It...
The case for going further
Shaun Jardine argues the billable hour is not just badly managed. It is...
Do you have money to burn?
Many professional services firms are financially highly successful businesses....
PM Forum welcomes the following new members
Analysis Group Blake Morgan NPE Solicitors Jones Whyte [button...
On the move ..
Anne Shanthakumar Anne Shanthakumar has joined McDermott Will & Schulte as...
PM Forum Canada – event review From contracts to competitive advantage
As part of its plan to educate and inform, PM Forum Canada hosted an...
Devonshires appoints its first CMO
Devonshires has appointment Nicholas Barrows its first Chief Marketing...
Latest news
Setfords appoints director of corporate affair
Setfords, the UK’s largest platform law firm, has appointed Tom Anelay as...
Law firms top the ‘world’s happiest workplaces’
The World’s Happiest Workplaces 2026 survey, published in January 2026, puts...
Law firms top the ‘world’s happiest workplaces’
The World’s Happiest Workplaces 2026 survey, published in January 2026, puts...
PM Forum events calendar
9 March From contracts to competitive advantage: Choosing the right CRM system...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”