PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Inside Simmons and Simmons’ Emerging Leaders Programme
Kate Kelly has joined the Emerging Leaders Programme for marketers and business development professionals at Simmons & Simmons. She shares her experience. Have you ever considered what truly makes a good leader? Not just a manager, but a genuine leader? Perhaps...
How can we prepare marketing and business development for the AI era?
Marketing and business development is facing its clean-up, shape-up and skill-up moment if it is to guide AI strategies, says Lindsay Ryan. The AI era is redefining the boundaries of marketing and business development. From predictive insights to hyper-personalised...
There’s a bot for that… How artificial intelligence is transforming professional services marketing
Anybody who has worked for any amount of time in the marketing and BD department of a UK law firm is likely to have a visceral reaction to the phrase ‘directory submissions’. Chambers & Partners and The Legal 500 were once, for those who are lucky enough not to...
Articles from latest issue
Law firm content overload, finds study
One hundred and fifty of the world’s top law firms published an average of 15...
The data delusion
Barney O’Kelly asks whether the deification of data created a false god for...
Employee-owned, client-focused A different future for law firms
Kent law firm Whitehead Monckton has turned its back on private equity...
The rise of the consultants
The professional services marketing and business development landscape has...
Female partner representation – the TLT way
TLT’s commitment to increasing female representation at partner level is...
PM Forum welcomes the following new members
Blake Morgan Jones Whyte [button...
Dressing down
Icarus gets to grips with sartorial trends. It was at our executive committee...
The hidden gaps in your business development (and how to improve them)
The 5 Ps of Proactive Business Development© will help your firm grow, says...
Measuring what matters, why we’re moving on from legal directories
After more than a decade of top tier rankings in the Legal 500 and Chambers...
Feedback Fog
An ‘outside-in’ view of client listening will drive revenue, says Paul...
FAQs ..
1: What is the Centre for Professional Services Research? The Centre is a...
An alternative channel to discover authoritative expertise
Despite heavy investment in ‘thought leadership’, organisations with deep...
The invisible silence
Women’s health and wellbeing is no longer a peripheral workplace issue. For...
Latest news
Foot Anstey appoints first Chief Client Officer
National law firm Foot Anstey has appointed Stephen Arnold as its first Chief...
PM Forum welcomes the following new members
• Ashfords LLP • Buckles Solicitors LLP [button...
Kidd Aitken open in Shanghai
Directory consultants Kidd Aitkin Legal Marketing has opened a new office in...
Totum EOT
The professional services recruiter Totum Partners has transitioned to an...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”