by John de Forte | Sep 1, 2026 | PM Magazine
How can marketers avoid the pitfalls of generative AI? John de Forte takes a sideways look at the world of professional services marketing. Generative AI seems to be in an arms race with itself. Its seemingly ineluctable upward spiral of self-improvement means that...
by John de Forte | May 1, 2026 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. How can law firms counter negative perceptions about their profession? An IT expert asked a user to choose a password of eight characters. The user replied: ‘Snow White and the Seven...
by John de Forte | Jan 1, 2026 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: some popular phrases to dispense with in the new year. As a professional communicator, words are your responsibility. Perhaps even more so in the advisory sector, as you...
by John de Forte | Sep 1, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: Should bid teams worry that their RFP responses could be scored by machines? The crowd gasped with astonishment – or rather murmured, as this was the Wimbledon Tennis...
by John de Forte | May 19, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: everyone loves AI, but what are the risks for marketing departments? According to a recent survey, 94% of CEOs suspect their employees are using AI tools without company...
