by Alastair Beddow and Ruxandra Radulescu | Sep 1, 2026 | Editor's picks, PM Magazine
From the boardroom to the client meeting, professional services firms thrive on confidence. Confidence is built in preparation, yet knowledge gaps can inhibit and undermine that confidence. It is the theme of the PM Forum’s annual conference on 7 October 2026 in...
by Barney O’Kelly | Sep 1, 2026 | Editor's picks, PM Magazine
Good marketing takes risks. But in professional services, where risk is engineered out, that creates tension, says Barney O’Kelly I’ve spent the better part of two decades working in professional services marketing. Long enough to have watched the same conversation...
by James Lumley | Sep 1, 2026 | Editor's picks, PM Magazine
What is ‘client experience’? And should we care? Byline.London’s James Lumley asks the experts and discovers that it’s much more than a survey. There is a newish buzzword going round marketing departments at professional services firms: client experience. It’s the...
by Libby Maynard | Jul 1, 2026 | Editor's picks, PM Magazine
AI is changing more than legal workflows. It is beginning to reshape the economics of law firms themselves, says Libby Maynard. Artificial intelligence can now analyse documents, retrieve authorities, review contracts and produce draft advice in seconds. Much of the...
by Naomi Butson | Jul 1, 2026 | Editor's picks, PM Magazine
Communications works best when it stops feeling like marketing, says Naomi Butson. It is a truth universally acknowledged, that a professional services firm in possession of a great reputation must be in want of someone to tell people about it. What is rather less...
by Chris Hinze | Jul 1, 2026 | Editor's picks, PM Magazine
The artificial spokesperson has arrived – polished, scalable and endlessly available. But when digital avatars start speaking for business leaders, who, asks Chris Hinze, is really accountable for what they say? There’s a peculiar loop in how we imagine the future: we...
