Turning expertise into content

Communications works best when it stops feeling like marketing, says Naomi Butson. It is a truth universally acknowledged, that a professional services firm in possession of a great reputation must be in want of someone to tell people about it. What is rather less...

Do you have money to burn?

Many professional services firms are financially highly successful businesses. But that doesn’t mean that they get their pricing right. Byline.London’s James Lumley finds out why many firms are leaving money on the table, and why partners may be the worst-placed...