Human touch?

The AI revolution has hit pitching. It’s changed everything… and nothing. James Lumley finds out more. For years, government frameworks asked bidders a simple question. Have you used a consultancy to help with this? Daryl Saunders, Head of Pitching and Client...

Too late, too few, too polite

Every firm learns why it wins and loses too late, from too few people, who are too polite to tell the whole story. There’s now a fourth source, says Steven Lewis, and it’s worth understanding before someone sells you a bad version. A major firm lost a panel every firm...

The marketer’s curse

Good marketing takes risks. But in professional services, where risk is engineered out, that creates tension, says Barney O’Kelly I’ve spent the better part of two decades working in professional services marketing. Long enough to have watched the same conversation...

It’s not about you…

What is ‘client experience’? And should we care? Byline.London’s James Lumley asks the experts and discovers that it’s much more than a survey. There is a newish buzzword going round marketing departments at professional services firms: client experience. It’s the...