The power of print

In a noisy world, print is enjoying a renaissance. Kate Roberts at Shakespeare Martineau explains why. As content managers within the professional services sector, we’re tasked with the crucial responsibility of creating and disseminating information to our target...

Doing the right thing?

Over the last few years, professional services firms have come under increasing pressure not just to do good, but to demonstrate that they are doing good both to their clients and to the world at large. How have they been doing this, and in what way is this impacting...

Mastering metrics for business success

The power of KPIs in business development lies in their ability to measure success and in the potential to drive transformative change, writes Shearman & Sterling’s Siew Fong Yiap. Business development professionals now live in an era where they are able to...

The rise of the fractional CMO

Unable to afford a full-time CMO? Then a fractional CMO might just be the answer, says Vikki Bentwood. The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right. The need to...