Katy Pieris Building connections

Client relationship specialist Katy Pieris has joined the PM Forum’s London Community. She tells Matt Baldwin why connections count. Katy Pieris is a Business Development Manager in the insurance law team at DAC Beachcroft. Specialising in key account management for...

Key lessons for legal marketers

The Candid Divorce Lawyer campaign offers several practical insights: • Prioritise audience mindset over service messaging Content should reflect where the audience is in their journey, not where the firm wants them to be. • Use multiple channels with defined roles...

Mercer and Hole – fiercely independent

The accountancy landscape is facing profound change. Technology is shaping the way work is delivered and external investment is reshaping how firms are owned. Maria Kelly tells Matt Baldwin why Mercer & Hole intends to remain “fiercely independent” and how growth...

Rebranding from a position of strength

Successful rebrands start from a position of confidence and ambition, but are grounded in truth says Charlotte Wilson. Rebrands in professional services are often prompted by disruption: mergers, leadership change or a faltering growth story. Ours was driven by...