Managing a busy marketing function

by | Nov 30, 2023 | PM Magazine

Managing a busy marketing team or function is stressful and sometimes overwhelming, says Deborah Farone. Having a few simple tools at your fingertips can help Managing the marketing function in a professional service firm is tough. It’s particularly rough when you are...

Events are back and bigger than ever

by | Nov 30, 2023 | PM Magazine

The pandemic, for many people, seems like old news. Lockdowns are a distant memory, and meeting friends in the park or the pub is normal again. That odd period where all events, work or otherwise, were prohibited activities is now over. Even so, there has been one...

AI. What is it good for? Quite a lot actually…

by | Oct 27, 2023 | PM Magazine

ChatGTP has put Generative Artificial Intelligence in the spotlight, but for many of us, it looks like a solution in search of a problem. What should professional services marketers make of this exciting new technology, asks James Lumley. “When you look at AI...

DEI: ignoring disability

by | Oct 27, 2023 | PM Magazine

Diversity, equity, and inclusion policies all too often overlook disability. Marketing and business development teams are poorer for it, writes law firm marketer and disability advocate Heather Lacey. The global pandemic has irreversibly changed the way we work, with...

Is the client always right?

by | Mar 12, 2023 | PM Magazine

What would you do if a client asks you to provide a service to satisfy a want – yet you know that isn’t what they actually need? When I was asked to write a comment piece on a topic of my own choice it was relatively easy to pick an issue to let off steam about, given...

Marketing leadership in uncertain times

by | Mar 12, 2023 | PM Magazine

I am writing this piece at the beginning of April. So much has changed since the start of March and who knows where we’ll be by the time you’re reading these words. I suspect we will still be in some form of lockdown but hopefully the feelings of panic will have...