by Matt Baldwin | Sep 15, 2026 | News, PM Magazine
PM Forum Credible Voices ranking revealed The second annual Credible Voices rankings assess 442,150 articles and identify 123,333 unique authors, and ranks Farrer & Co the highest across 150 UK and US law firms. Farrer & Co scores 67.0%, followed in the UK...
by Tom Ash | Sep 1, 2026 | PM Magazine
Tom Ash explains how Simmons & Simmons tailors its website to client needs. Law firm websites have a reputation of being a dumping ground for content. Is it deserved? You decide: many international firms publish more than a novel’s worth of prose every month – and...
by John de Forte | Sep 1, 2026 | PM Magazine
How can marketers avoid the pitfalls of generative AI? John de Forte takes a sideways look at the world of professional services marketing. Generative AI seems to be in an arms race with itself. Its seemingly ineluctable upward spiral of self-improvement means that...
by Kim Tasso | Sep 1, 2026 | PM Magazine
Confidence, community, career. Kim Tasso makes the case for PM Forum training. I recently joined a dozen senior and aspiring marketing and business development professionals at a new training workshop hosted at a leading City law firm. It was an energising and...
by Anna Lake | Sep 1, 2026 | PM Magazine
Anna Lake explains why client journey measurement goes beyond onboarding. Many professional services firms tell me they are measuring their client journeys. But when we scratch the surface, they are often looking at only a small part of the experience: the first...
by Graham Archbold | Sep 1, 2026 | PM Magazine
Synthetic data is fast and increasingly convincing. But can you trust what it tells you, asks Graham Archbold? AI has had a significant and mostly positive impact on how firms use market research. The biggest is in sifting through reams of data for nuggets of insight....
