Womble Bond Dickinson’s New Perspectives

A new brand campaign from international law firm Womble Bond Dickinson (WBD) cuts through the noise of the legal sector and reiterates the classic adage that people buy from people.   The New Perspective’s campaign marks the five-year anniversary of Bond...

Taylor Walton introduces dynamic new brand

The law firm Taylor Walton has launched a dynamic new brand that reinforces and reflects the collaborative way it works with businesses and private individuals across Hertfordshire and Bedfordshire. The firm, with offices in St Albans, Luton and Harpenden, has a...

Ring the change

Change sometimes creeps up on us so slowly that we barely notice the impact it has. Other times, it hits you hard, changing everything in an instant. Professional services marketing is, I believe, heading for one of those defining moments. The next five years will...

Victoria Fletcher A fresh perspective

A degree in geology and gemmology is perhaps an unconventional route into professional services marketing but it brings more than a sparkle to the role at Barnes Roffe. Marketing Executive Victoria Fletcher speaks to Matt Baldwin. BarnesRoffe is a top 50 accountancy...

Structuring the marketing and BD team of 2029

Marketing and business development is facing a rapidly changing landscape. So how do you structure a team in a time of flux? As marketing becomes increasingly specialised and innovative, marketers will need to keep abreast of changes across the industry as well as...