Marketing a regional law firm isn’t about making the most noise. It’s about building trust, strengthening relationships and ensuring a firm’s reputation is visible where it matters. Emily Waddell tells Matt Baldwin why.

Marketing a regional law firm isn’t about making the most noise. It’s about building trust, strengthening relationships and ensuring a firm’s reputation is visible where it matters. Emily Waddell tells Matt Baldwin why.

When Emily Waddell joined Taylor Walton in 2022 as the firm’s first Head of Marketing & Business Development, she wasn’t arriving at a business that needed reinventing.

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