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The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
September 2026
The impact and usage of AI on Legal Directories
The 70 percent rule: what would/should BD teams do if 70% of tasks were taken care of by AI?
GEO: The New Rules of Being Found – CMO Roundtable Series 2026
The habit gap: Why professional services firms know what to do and still don’t do it
Latest trends in real estate bidding and pitching
October 2026
CMO Roundtable – From unsung heroes to guardians of strategic intelligence
PM Forum Annual Conference 2026
Driving innovation through “University-Business Collaboration” to achieve a competitive edge
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Farrer and Co content programme beats 150 law firms to top ranking
PM Forum Credible Voices ranking revealed The second annual Credible Voices rankings assess 442,150 articles and identify 123,333 unique authors, and ranks Farrer & Co the highest across 150 UK and US law firms. Farrer & Co scores 67.0%, followed in the UK...
It’s business and it’s personal
Tom Ash explains how Simmons & Simmons tailors its website to client needs. Law firm websites have a reputation of being a dumping ground for content. Is it deserved? You decide: many international firms publish more than a novel’s worth of prose every month – and...
Generation game
How can marketers avoid the pitfalls of generative AI? John de Forte takes a sideways look at the world of professional services marketing. Generative AI seems to be in an arms race with itself. Its seemingly ineluctable upward spiral of self-improvement means that...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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