Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Client Feedback: One of the Most Underused Commercial Tools in Professional Services
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Building relationships earlier What apprentices teach us about client development
For a profession that places so much value on relationships, professional services is surprisingly slow to start building them. Harriette Coates and Millie Jolliffe explain how Dentons is changing that. In many law firms, client relationships are still seen as...
Katy Pieris Building connections
Client relationship specialist Katy Pieris has joined the PM Forum’s London Community. She tells Matt Baldwin why connections count. Katy Pieris is a Business Development Manager in the insurance law team at DAC Beachcroft. Specialising in key account management for...
Key lessons for legal marketers
The Candid Divorce Lawyer campaign offers several practical insights: • Prioritise audience mindset over service messaging Content should reflect where the audience is in their journey, not where the firm wants them to be. • Use multiple channels with defined roles...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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