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Events & networking coming up
September 2026
The impact and usage of AI on Legal Directories
The 70 percent rule: what would/should BD teams do if 70% of tasks were taken care of by AI?
GEO: The New Rules of Being Found – CMO Roundtable Series 2026
The habit gap: Why professional services firms know what to do and still don’t do it
Latest trends in real estate bidding and pitching
October 2026
CMO Roundtable – From unsung heroes to guardians of strategic intelligence
PM Forum Annual Conference 2026
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Where client journeys break
Anna Lake explains why client journey measurement goes beyond onboarding. Many professional services firms tell me they are measuring their client journeys. But when we scratch the surface, they are often looking at only a small part of the experience: the first...
Can AI-generated market research be trusted?
Synthetic data is fast and increasingly convincing. But can you trust what it tells you, asks Graham Archbold? AI has had a significant and mostly positive impact on how firms use market research. The biggest is in sifting through reams of data for nuggets of insight....
Building a Client-Centred Culture: The Client Experience Project at Amicus Law
Client experience is our most powerful marketing tool, says Jess Coombes. At Amicus Law, we believe that delivering excellent legal advice is only part of what makes a great law firm. The way clients feel throughout their journey with us is equally important. From the...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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