PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
The art of upskilling
Luc explores a vital issue of the continued growth and development of professional services marketers to better equip the Simmons & Simmons with the skills needed to be better marketers. But what makes this article stand apart is the efforts the firm goes to make sure marketer understand what it is its lawyers do. There is a lot to take from this article that can be applied in your own firms.
Private equity and directories – are lawyers paying the price?
Silvia Van den Bruel gives voice the many misgivings that professional services marketers have regarding the legal directories. Given the price tag given to Chambers following its recent sale, it is difficult to quell the feeling that we are all being taken for a ride.
Your guide to selling to the public sector
Sandy Boxall is a sales director at BAE Systems and has created something genuinely impressive in Contract Finder Pro. It is more than a simply tool to signpost public sector opportunities – it provides an invaluable insight into which firms are winning work, how much and where. If your firm is pitching for public sector work this tool should be a must.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Indeed, some of the covers have been named among the best magazine cover designs of all time, sitting alongside household names such as Rolling Stone, Esquire, Vanity Fair, Life Magazine and Vogue.
With 120,000 contracts a year, from 6,500 buying organisations through 50 portals, winning public sector work is challenging. Sandy Boxall, a sales director at BAE Systems, has created the answer – Contract Finder Pro. Thomas Jefferson once said that “with the change...
Chambers was sold by its private equity owners for a staggering £400 million. Silvia Van den Bruel considers the impact of private equity ownership on its value, asking value for whom? On 10 November 2023, Inflexion Private Equity sold leading legal directory Chambers...
A profound shift in professional services will shape the marketing and business development teams of tomorrow. Simmons & Simmons has developed a best-in-class model to equip its team with the knowledge, skills and tools needed, writes Luc Delauzun. In the dynamic...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find
value in each issue.”