PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
PM Conference preview: PM Forum annual conference
From the boardroom to the client meeting, professional services firms thrive on confidence. Confidence is built in preparation, yet knowledge gaps can inhibit and undermine that confidence. It is the theme of the PM Forum’s annual conference on 7 October 2026 in...
The marketer’s curse
Good marketing takes risks. But in professional services, where risk is engineered out, that creates tension, says Barney O’Kelly I’ve spent the better part of two decades working in professional services marketing. Long enough to have watched the same conversation...
It’s not about you…
What is ‘client experience’? And should we care? Byline.London’s James Lumley asks the experts and discovers that it’s much more than a survey. There is a newish buzzword going round marketing departments at professional services firms: client experience. It’s the...
Articles from latest issue
Farrer and Co content programme beats 150 law firms to top ranking
PM Forum Credible Voices ranking revealed The second annual Credible Voices...
It’s business and it’s personal
Tom Ash explains how Simmons & Simmons tailors its website to client...
Generation game
How can marketers avoid the pitfalls of generative AI? John de Forte takes a...
Why PM Forum training?
Confidence, community, career. Kim Tasso makes the case for PM Forum training....
Where client journeys break
Anna Lake explains why client journey measurement goes beyond onboarding. Many...
Can AI-generated market research be trusted?
Synthetic data is fast and increasingly convincing. But can you trust what it...
Building a Client-Centred Culture: The Client Experience Project at Amicus Law
Client experience is our most powerful marketing tool, says Jess Coombes. At...
Why law firms must measure AI ROI, not AI adoption
The legal sector’s traditional scepticism towards technology is often said to...
Funny Business (to Business)
Professional services should embrace being a bit more unprofessional, argues...
PM Conference preview: PM Forum annual conference
From the boardroom to the client meeting, professional services firms thrive...
The Relationship Builder
Marketing a regional law firm isn’t about making the most noise. It’s about...
The marketer’s curse
Good marketing takes risks. But in professional services, where risk is...
From feedback to action: Tozers’ approach to client experience
Client experience is shaped by many small moments, says Caroline Bateman....
Latest news
Farrer and Co content programme beats 150 law firms to top ranking
PM Forum Credible Voices ranking revealed The second annual Credible Voices...
On the move
Melanie Bancroft Sheffield solictors Hall Brown has appointed Melanie Bancroft...
Event review : AI and events dominate Profile Members’ Breakfast
Thanks to Nicholas Barrows and the beautifully refurbished offices of...
Saffery appoints first Head of Client Development
Top 20 accountancy firm Saffery has appointed David Melloy as its first Head...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”