PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Can the law firm pyramid survive the automation of thinking?
AI is changing more than legal workflows. It is beginning to reshape the economics of law firms themselves, says Libby Maynard. Artificial intelligence can now analyse documents, retrieve authorities, review contracts and produce draft advice in seconds. Much of the...
Turning expertise into content
Communications works best when it stops feeling like marketing, says Naomi Butson. It is a truth universally acknowledged, that a professional services firm in possession of a great reputation must be in want of someone to tell people about it. What is rather less...
Max Headroom’s reality is already here
The artificial spokesperson has arrived – polished, scalable and endlessly available. But when digital avatars start speaking for business leaders, who, asks Chris Hinze, is really accountable for what they say? There’s a peculiar loop in how we imagine the future: we...
Articles from latest issue
Karen Clarkson joins LawNet as head of community and communications
LawNet has appointed Karen Clarkson as head of community and communications....
Life-work imbalance
Icarus finds out how to be too busy to work. I have a friend who set up a...
Uniting the legal profession to help beat cancer
Business development leaders are increasingly being asked to balance growth,...
What now for thought leadership in the age of AI?
AI is transforming how buyers research professional services firms. But rather...
Why a media profile can help build your career
A strong external profile can help marketing and BD professionals stand out in...
Listen differently
If you don’t know what your clients want and expect, providing a good customer...
Purpose and values : When everyone sounds the same, that’s a commercial problem
Firms that treat purpose as a foundation rather than a formality are building...
Can the law firm pyramid survive the automation of thinking?
AI is changing more than legal workflows. It is beginning to reshape the...
The machine that cannot dream
AI can generate content in seconds, but speed is not the same as creativity,...
From client listening to commercial growth: turning insight into revenue
Most firms are collecting client feedback. Few are turning it into revenue....
The voice of the client
After a career in global law firms, Stephen Arnold joined Foot Anstey as its...
Stop chasing AI optimisation shortcuts
There is no shortage of specialists promising GEO, AIO and AI optimisation...
Turning expertise into content
Communications works best when it stops feeling like marketing, says Naomi...
Latest news
Karen Clarkson joins LawNet as head of community and communications
LawNet has appointed Karen Clarkson as head of community and communications....
Ward Hadaway appoints new Director of Marketing
UK law firm Ward Hadaway has appointed Dale Gorley as Director of Marketing, a...
Kelly White joins Sydney Mitchell as Head of Marketing
Law firm Sydney Mitchell has appointed Kelly White as its Head of Marketing....
Rider Levett Bucknall appoints Nicole Bisson as Business Development Partner
Construction and property management consultant Rider Levett Bucknall has...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”