PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Trump vs Big Law Communicating in Chaos
t has been a tumultuous start for US law firms under the Trump spotlight. Ben Girdlestone explores the reputational challenges. Normally, leaving the drafting of an article to the last minute before the deadline will only result in giving both the author and their...
Kim Tolkien : The network builder
Kim Tolkien is the Business Development Manager for the global intellectual property practice at Clifford Chance. She is also the founder of the Legal BD Futures Forum. Kim Tolkien has recently been promoted, taking her first manager role at the law firm Clifford...
Earning and learning – apprenticeship pioneers
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
Articles from latest issue
Systemising referrals in professional services
A clear referral strategy will broaden a firm’s business development reach,...
Rethinking technology evaluations in professional services
The way professional services firms respond to pitches and tenders is broken....
Winning work in the age of AI -How professional services firms are transforming proposal generation
The way professional services firms respond to pitches and tenders is broken....
Macpherson Kelley’s Amplifier success
When the Australian law firm Macpherson Kelley adopted the Amplifier approach...
The trust sellers – Helping marketing professionals move beyond the leap of faith
Greg Tilse explains how leading professional services firms use real-time...
Brand watch – Fisher German
Laura Taylor explains why and how Fisher German embarked on a bold brand...
Spotlight – Eleanor Braham
Bindmans is a knight in shining armour to many of its clients. It is, Eleanor...
Colour speaks louder than words
Michelle Hughes explores what colour says about your brand. There are many...
The art of marketing
For marketers to truly understand their firm it helps to see it through the...
From Hollywood to the boardroom
An award-winning thought leadership campaign from Simmons & Simmons...
Managing the middle – Making the most of intermediary and referrer relationships
Marketing and business development teams should be the referral engine in...
Rewriting the rules
Law firm Spencer West thinks referrals are so important it based its business...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
Latest news
Trio for Womble Bond Dickinson
Law firm Womble Bond Dickinson has grown its BD team with the appointment of...
Law firm BD just got a new team member – and it’s not human
There’s a painful truth in every law firm. Your best people are doing the...
What’s next in Canada: Opportunities to learn, connect and grow
The PM Forum Canada Chapter is growing, and is thrilled to announce two...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”