by Graham Archbold | Sep 1, 2026 | PM Magazine
Synthetic data is fast and increasingly convincing. But can you trust what it tells you, asks Graham Archbold? AI has had a significant and mostly positive impact on how firms use market research. The biggest is in sifting through reams of data for nuggets of insight....
by Graham Archbold | Sep 1, 2025 | PM Magazine
Brand tracking is more than a marketing metric. It is the key to unlocking sustained investment in brand building, says Graham Archbold. A billboard with artfully curated imagery, a clever strapline, and your firm’s logo in the corner. A laser-targeted digital...
by Graham Archbold | Jan 21, 2025 | PM Magazine
By Caroline Florence Reviewed by Graham Archbold Published by Kogan Page £31.99 Imagine telling your board that 33% of clients are ‘somewhat dissatisfied’ with the firm’s service performance based on ratings of availability and responsiveness. “Meh, so what, we’ve got...
by Graham Archbold | Sep 1, 2024 | PM Magazine
Once you set an expectation that you’ll listen to clients then there is an unwritten contract to act, says Graham Archbold. In the briefing call ahead of the client interview, the relationship partner explained that regulatory work was constant but litigation had...
