by Barney O’Kelly | Sep 1, 2026 | Editor's picks, PM Magazine
Good marketing takes risks. But in professional services, where risk is engineered out, that creates tension, says Barney O’Kelly I’ve spent the better part of two decades working in professional services marketing. Long enough to have watched the same conversation...
by Barney O’Kelly | Mar 10, 2026 | Editor's picks, PM Magazine
Barney O’Kelly asks whether the deification of data created a false god for professional services marketing? To be clear, I don’t hate data. The right numbers, interpreted in the right way, can be very powerful. However, many firms don’t have the right data, and many...
