Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
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How to build your personal brand
Powerful and easy uses of AI in marketing
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
How wellbeing drives leadership excellence
Wellbeing may have started as a buzzword, but it has recently become a vital foundation for sustainable performance and business-wide productivity in the high-stakes and demanding professional services environment, says Lisa-Marie Sikand. Professional services is a...
Much to look forward to?
John de Forte takes a sideways look at the world of professional services marketing. This issue: what the new government’s agenda means for professional firms and their marketing teams. It has often been said that Labour governments tend to be good for the...
AI in the professions A reputation battleground
The role of AI in the professions is not a new phenomenon but it continues to bring reputational risks, writes Ryan McSharry and Tal Donahue. Many will remember the emergence of Kira, which was adopted by the likes of Clifford Chance and Deloitte almost 10 years ago....
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”