Time for ROI to come down from the throne of metrics

by | Nov 1, 2026 | PM Magazine

Is it time to ditch ROI as the crowning marketing metric, asks Tyler Lawrence? I recently listened to a podcast where Andrew Tindall, System 1’s Chief Growth Officer, was the guest. He made a statement that should challenge us all. He was asked: “What is the most...

Why incumbents don’t lose

by | Nov 1, 2026 | PM Magazine

We asked our 334 Client Proxies how they choose, keep and drop law firms. Two things stood out. The barrier is personal. Asked what stops them from moving high-stakes work, close to nine in 10 named their own career exposure: being the one who answers for the decision...

Too late, too few, too polite

by | Nov 1, 2026 | Editor's picks, PM Magazine

Every firm learns why it wins and loses too late, from too few people, who are too polite to tell the whole story. There’s now a fourth source, says Steven Lewis, and it’s worth understanding before someone sells you a bad version. A major firm lost a panel every firm...

Developing LinkedIn advocacy

by | Nov 1, 2026 | PM Magazine

Charlie Smith shares seven lessons from running Edwin Coe’s online business development programme. Edwin Coe is a full-service London law firm that has grown and developed rapidly over the last two years in exciting new directions and, following a recent rebrand, the...