What now for thought leadership in the age of AI?

AI is transforming how buyers research professional services firms. But rather than ending thought leadership, it may force marketers to finally focus on what makes great content valuable in the first place, says Rob Watson. Many things in marketing are being tipped...

Why a media profile can help build your career

A strong external profile can help marketing and BD professionals stand out in a competitive recruitment market. But effective personal branding is built through consistent insight and genuine engagement – not self-promotion, says Lara Mitchard. In our work with...

Listen differently

If you don’t know what your clients want and expect, providing a good customer experience is difficult, if not impossible, writes Paul Roberts. Most professional service firms believe they listen to their clients in the most effective way possible by running surveys,...