by James Lumley | May 17, 2024 | PM Magazine
Over the last few years, professional services firms have come under increasing pressure not just to do good, but to demonstrate that they are doing good both to their clients and to the world at large. How have they been doing this, and in what way is this impacting...
by James Lumley | Jan 1, 2024 | PM Magazine
A global pandemic hitting at the same time as a tech revolution has made the last five years a pretty wild ride for most of us, not least professional services marketers. So, what do the next five years hold and what will the marketing and business development team of...
by James Lumley | Nov 30, 2023 | PM Magazine
The pandemic, for many people, seems like old news. Lockdowns are a distant memory, and meeting friends in the park or the pub is normal again. That odd period where all events, work or otherwise, were prohibited activities is now over. Even so, there has been one...
by James Lumley | Oct 27, 2023 | PM Magazine
ChatGTP has put Generative Artificial Intelligence in the spotlight, but for many of us, it looks like a solution in search of a problem. What should professional services marketers make of this exciting new technology, asks James Lumley. “When you look at AI...
