by James Lumley | Mar 1, 2025 | Editor's picks, PM Magazine
Most professional services firms have a rich variety of training and professional development options for their fee earners, but are they and should they be offering the same to their marketers and communications people? Writer and trainer James Lumley finds out what...
by James Lumley | Mar 1, 2025 | PM Magazine
One in three marketing leaders in the UK holds a Chartered Institute of Marketing qualification. Are you one of them, asks James Lumley. The Chartered Institute of Marketing (CIM) is probably the most well-known provider of on-the-job marketing qualifications in the...
by James Lumley | Jan 21, 2025 | PM Magazine
One of the key features of effective client listening programmes is the correct blend of qualitative and quantitative listening. Practically speaking, that means surveys and conversations. While AI has come on leaps and bounds, what scope, asks James Lumley, is there...
by James Lumley | Jan 21, 2025 | Editor's picks, PM Magazine
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
by James Lumley | Nov 1, 2024 | Editor's picks, PM Magazine
How should professional services firms react to the toxification of the social media platform formerly known as Twitter, and what does it mean for wider social media strategies? The answer is probably right in front of us, says James Lumley. In September the UK...
