Media Relations is back

by | Jul 1, 2026 | PM Magazine

For nearly a decade, media relations lost ground to digital PR, SEO metrics and link chasing. Matt Baldwin of Coast Communications, who has spent 25 years getting professional services firms into the publications their clients read, thinks that was a mistake. AI is...

Back to Basics

by | Jul 1, 2026 | PM Magazine

Professional services public relations came of age in an era of noise and disruption. Now, as it faces the predicted AI revolution, comms leads are predicting a return to fundamentals of the craft. Byline.London’s James Lumley finds out more. Ryan McSharry, a Director...

The case for going further

by | May 1, 2026 | PM Magazine

Shaun Jardine argues the billable hour is not just badly managed. It is structurally wrong. For Shaun Jardine, former law firm CEO and now a pricing consultant and author, the problem with professional services pricing runs deeper than transparency or discount...

Do you have money to burn?

by | May 1, 2026 | Editor's picks, PM Magazine

Many professional services firms are financially highly successful businesses. But that doesn’t mean that they get their pricing right. Byline.London’s James Lumley finds out why many firms are leaving money on the table, and why partners may be the worst-placed...

It takes two

by | Mar 1, 2026 | PM Magazine

You have shortlisted three consultants. You have prepared your questions. What you may not have considered is that they are preparing theirs. You have shortlisted three consultants. You have prepared your questions. What you may not have considered is that they are...