Human touch?

The AI revolution has hit pitching. It’s changed everything… and nothing. James Lumley finds out more. For years, government frameworks asked bidders a simple question. Have you used a consultancy to help with this? Daryl Saunders, Head of Pitching and Client...

Tender mercies

Procurement is spreading from the public sector into private boardrooms. Does that leave any room for a relationship? How do you build a relationship with a spreadsheet? That is the question facing firms as procurement spreads. Public sector buying has long run on...

The spy who billed me

Mystery shoppers have prowled the supermarket aisles for decades. Now they’re phoning law and accountancy firms. But what do they actually catch? How do you mystery shop a professional services firm? You can hardly wander in with a basket. “It’s a lot harder than a...

It’s not about you…

What is ‘client experience’? And should we care? Byline.London’s James Lumley asks the experts and discovers that it’s much more than a survey. There is a newish buzzword going round marketing departments at professional services firms: client experience. It’s the...

Media Relations is back

For nearly a decade, media relations lost ground to digital PR, SEO metrics and link chasing. Matt Baldwin of Coast Communications, who has spent 25 years getting professional services firms into the publications their clients read, thinks that was a mistake. AI is...