There is no doubt that “growth” is on the strategic agenda for many firms at the moment that are looking to drive new business to assert their place in the market.

Sales is no longer a dirty word in professional services and BD teams are morphing to accommodate more direct selling and increasing partner confidence and ability to win new work. Law firms are taking their cues from the accountancy practices, and the accountants are increasing their sophistication. We are now seeing more BD professionals leading partner coaching, key client engagement and market networking to help drive new work from new or existing clients.

In this webinar taster, leaders in their fields have showcased different ways sales are used in different organisations. They also shared practical tips on how to implement a sales programme, use sales best practice, or implement soft skills to encourage sales with limited resourcing.


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