Home Events - PM Forum Advanced training Half-day online workshop Introduction to coaching and mentoring skills

Introduction to coaching and mentoring skills

This is an interactive workshop for marketing and business development professionals led by a qualified and experienced professional coach/mentor. It provides an introduction to coaching and mentoring models and skills and a range of practical tools. It includes exercises to allow ideas to be applied and for the relevant skills to be developed for use in line management and fee-earner business development situations.

The workshop qualifies for 3.5 hours CPD.

Topics covered:


  • Coaching vs mentoring vs counselling and other helping approaches
  • Knowing ourselves – The manager as coach and mentor
  • Understanding others – Adapting our approach

Understanding the core models and their practical use

  • Coaching process
  • GROW (Whitmore) and other process models
  • Personal Development Plans
  • Mentoring process
  • Giving advice vs creating self-sufficiency
  • Consultative vs directive approaches
  • Learning process
  • Learning styles – self-assessment
  • Competence curve/Practice spiral
  • Reflection
  • Using the Skills Development Platform
  • Ethical issues

Exercise – Coaching team members

Applying the coaching tool kit with fee-earners

  • Structuring sessions
  • Agendas and meeting guides
  • Constructive feedback/Development reviews
  • Documenting key points
  • Creating rapport and promoting dialogue
  • Psychological and NLP insights
  • Exploring issues
  • Questioning techniques
  • Issues analysis and prioritisation
  • Goal setting
  • Alignment and reality testing
  • Action planning
  • Generating options
  • Motivating behaviour
  • Monitoring and measuring performance

Exercise – Coaching fee-earners

Conclusions, further studies and next steps

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Prices per attendees: 1st attendee £270 + VAT 2nd attendee £260 + VAT 3rd attendee £250 + VAT
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Nov 05 2024


09:30 - 13:00

Local Time

  • Timezone: America/New_York
  • Date: Nov 05 2024
  • Time: 04:30 - 08:00






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