Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
From SEO to GEO
AI is redefining search, says Dan Hodges. Over the last 22 years, we have helped professional services firms succeed online. In that time, digital trends have shifted constantly, but the rise of generative search engine optimisation (GEO) and AI search marks a real...
Millie Grice : The first marketing apprentice
CBRE has long championed the apprenticeship route into the real estate industry, and that now extends to its marketing and communications team. Millie Grice shares her journey with Matt Baldwin. The typical route into professional services marketing involved A-levels,...
PM Forum – event review Beyond the logo: Delivering a rebrand that resonates
Overlooking London Bridge, Gowling WLG’s London office hosted PM Forum’s rebranding event, drawing marketers from across professional services. A panel of senior marketing and business development leaders from global elite firms unpacked the varied drivers behind...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”