How marketing teams support AI and technology adoption

This in-person discussion will focus on the important role of marketing and communications teams in AI and technology adoption across professional services firms.

The session will explore real‑world examples from within a professional services environment and will reflect the realities faced by teams at different stages of AI and technology maturity.

Join us for a practical and insights‑led conversation on how marketing, communications and BD professionals can:

• – Support their firms’ use of AI and new technology
• – Help teams navigate change management and adoption
• – Shape clear, confident messaging around innovation
• – Work more effectively with IT, innovation and technology colleagues
• – Position their firms externally and with clients as technology‑enabled, forward‑looking advisers

We hope you can join us for what promises to be a thought‑provoking and highly relevant discussion with plenty of opportunity to share experiences and ideas with peers.