Personal Branding for Leaders in Professional Services

In an increasingly competitive market, visibility, credibility, and trust are no longer optional – they’re commercial assets. This practical, insight-led workshop is designed for senior and mid-senior professionals who want to strengthen their personal presence, influence key stakeholders, and unlock new business and career opportunities.

Led by Beatrice Ronchetti, the session explores why personal branding matters addressing common industry challenges such as the need for differentiation, long sales cycles, relationship-led business development, and ‘LinkedIn Stage Fright’. Participants will understand the real ROI of personal branding, from increased visibility and inbound opportunities to stronger professional recognition and influence.

The workshop is built around Beatrice’s B-C.L.E.A.R.™ Framework, a practical method which has helped her clients generate over £140M in project and career opportunities through their personal brands. Through real-world examples and a short breakout exercise, attendees will define their target audience, sharpen their positioning, and begin crafting a clearer, more confident LinkedIn presence – without feeling salesy, self-promotional, or inauthentic.

The session concludes with live Q&A and practical next steps, ensuring participants leave with clarity, confidence, and tools they can apply immediately.