How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.

There’s a growing gap between what AI can do and what most professional services firms are actually doing with it. Solo consultants and small firms are already building teams of AI agents and operating systems that handle their admin, follow their processes, and deliver finished work. Meanwhile, many firms are still copy and pasting into chatbots and running pilots.

For marketing and business development teams, it’s about understanding how AI works and learning how to meet it halfway.

Agents need structure: clear files, organised folders, acess to the right tools and well-written documentation. Humans need something different: purpose, clarity, and a reason to trust the system. But get both right and you’ve got powerful AI that starts living up to the initial promise.

In this session, you’ll leave with a practical understanding of:

·        how to identify real opportunities to integrate AI agents into your work and team

·        how to build simple assistants with ChatGPT, CoPilot and Claude

·        why building AI agent systems takes clear instructions, tidy files & folders, and plain langauge

·        how Claude Code is allowing non-coders to use powerful tools to get work done

·        why prompting is becoming less important than deeply understanding your problem and goals

·        how and when to delegate work to an AI Agent

·        why this new way of working with AI will become ubiquitous before the end of 2026

This session will show how to build Agents, think about new systems of work and make AI finally click.