Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Going for growth : How to propel the strategic ambitions of firms in a volatile market
The results of the 14th annual PM Forum and Meridian West Strategy & Marketing Benchmark show that, despite volatile economic conditions anticipated for 2026, marketing and business development leaders are actively shaping their firm’s strategic growth priorities...
Account-Based Marketing : A revolution for professional services firms still stuck in first gear?
Bev Burgess’ Account-Based Marketing – The definitive handbook for B2B marketers (second edition) offers a detailed examination of ABM’s evolution and implementation – particularly resonant to professional services marketers. For those from multi-service law firm...
EOT: the role of the marketing team
The Whitehead Monckton marketing team is highly streamlined: a Marketing and Events Manager who reports to the CEO and Executive Board, with a marketing lead in each team to gather content and support at events. This is enhanced through an outsourced marketing team,...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”