On Election Day, we were joined by brand guru Sholto Lindsay-Smith for a webinar where he used the findings of Industry’s hot-off-the-press survey of law firm brands to explore:

-What do we mean by branding?

-How important is branding anyway?

-What makes a strong brand and what matters most to our different stakeholders?

-How important is sustainability in building brand reputation?

It was proven to be a great opportunity to compare and contrast the brand perspectives of clients, graduates and those working in private practice.

Members can view the full webinar by clicking on the button below.

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