Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Dentons’ ApprenticeLink
ApprenticeLink, founded in July 2024, has grown into an apprentice-led cross-industry network of more than 275 early career professionals, offering events and informal meetups that help apprentices build the networks, confidence and skills they may otherwise miss...
Pricing isn’t rational, it’s psychological
Pricing in professional services is often treated as a rational exercise. It is anything but, says Lee Curtis. Psychology, not spreadsheets, drives client decisions. We like to think pricing is rational. It isn’t. Take a restaurant wine list. Most people won’t buy the...
The case for going further
Shaun Jardine argues the billable hour is not just badly managed. It is structurally wrong. For Shaun Jardine, former law firm CEO and now a pricing consultant and author, the problem with professional services pricing runs deeper than transparency or discount...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”