Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Professional services BD, communications, and marketing folks—let’s connect!
Client Feedback: One of the Most Underused Commercial Tools in Professional Services
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
PM Forum welcomes the following new members
Blake Morgan Jones Whyte
Dressing down
Icarus gets to grips with sartorial trends. It was at our executive committee that it was suggested we should adopt dress-down Fridays. The source of the proposal was distinctly odd: our head of IT, a bearded bloke who as far as I know has never been seen in anything...
The hidden gaps in your business development (and how to improve them)
The 5 Ps of Proactive Business Development© will help your firm grow, says Joanna Gaudoin. Business development can feel challenging for many law firms. Activity is often ad hoc and left to a small number of people, rather than being part of everyday working life....
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”