In this webinar taster, Beatrice Ronchetti explores how personal branding can help professionals increase visibility, build credibility and create new business and career opportunities. Key topics include:
- Why personal branding matters in professional services
- The commercial value of visibility, trust and influence
- Overcoming common challenges such as differentiation and “LinkedIn Stage Fright”
- How to identify and engage the right audience
- Building a clear and authentic professional position
- Using the B-C.L.E.A.R.™ Framework to strengthen your personal brand
- Creating a LinkedIn presence that feels natural rather than self-promotional
- Practical steps to improve visibility and attract opportunities
The session combines practical guidance, real-world examples, audience discussion and actionable insights that participants can apply immediately to strengthen their personal presence and professional impact.
