by Richard Crook | Nov 1, 2026 | PM Magazine
AI is changing how firms are discovered, how proposals are produced and how opportunities are assessed. The bigger opportunity may not be writing better bids but making better decisions about which ones to pursue, says Richard Crook. We recently won an opportunity...
by Richard Crook | Jan 1, 2024 | PM Magazine
Saffery announced a major milestone in its 168-year history with a comprehensive rebrand. Marketing and Business Development Director Richard Crook unwraps the components of a successful branding project. Navigating the complex terrain of rebranding in professional...