PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
The art of marketing
For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...
From Hollywood to the boardroom
An award-winning thought leadership campaign from Simmons & Simmons explores the dystopian and utopian futures businesses might face. Alice Nutbrown explains why the firm looked to science fiction and Hollywood for inspiration. In a world where the lines between...
Articles from latest issue
Black History Month : Beyond buzzwords
As part of Black History Month, PM Forum was joined by guest speaker Philip...
PM Forum welcomes the following new members
• Ashfords LLP • Buckles Solicitors LLP [button...
AI can’t replace your BD and marketing team
AI is fundamentally changing the way we work. But it won’t replace your firm’s...
Kidd Aitken open in Shanghai
Directory consultants Kidd Aitkin Legal Marketing has opened a new office in...
How Ashtons Legal utilise AI search?
Ashtons Legal, a full-service firm across East Anglia and beyond, has been a...
Totum EOT
The professional services recruiter Totum Partners has transitioned to an...
From SEO to GEO
AI is redefining search, says Dan Hodges. Over the last 22 years, we have...
Millie Grice : The first marketing apprentice
CBRE has long championed the apprenticeship route into the real estate...
PM Forum – event review Beyond the logo: Delivering a rebrand that resonates
Overlooking London Bridge, Gowling WLG’s London office hosted PM Forum’s...
Evolving approaches to chambers marketing and business development
Recipients of Marketing Team of the Year at the Legal 500 Bar Awards 2025,...
The People’s Republic of David Gray
David Gray Solicitors was established with a strong idealistic image. Now with...
AI adoption
So much has been written about how AI will change professional services and...
Reaching out
Icarus tries to persuade school leavers that a career in marketing could be...
Latest news
Harnessing AI for growth – insights from Cambridge
On 1 July, the East of England Committee hosted a forward-looking event at the...
Simpson Millar appoints new Head of Business Development
Consumer law firm Simpson Millar has appointed Esther Ralston as its new Head...
Law firms spend £2k per lawyer on AI – but are still struggling to make it work
Law firms will spend millions on AI this year – the equivalent of £2k per...
Last chance to attend PM Forum annual conference 19 September 2025
The much-anticipated PM Forum’s annual conference is almost upon us and its...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”