PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
30th PM Forum Conference – Beyond boundaries and breaking the mould
Some 200 professional services marketers attended the PM Forum’s 30th annual conference in central London. Kim Tasso joined them. To mark the 30th Annual PM Forum Conference, we shifted venues to the bright, modern Minster Building in the midst of insurance-land in...
Chambers hits law firms with stiff price increases as sales teams target partners
Law firm marketers question the value of the legal directories following substantial price rises and aggressive sales tactics, writes Matt Baldwin. Senior law firm marketers have reacted with frustration following substantial cost increases introduced by the private...
Burnishing your brand or buying a badge?
From hot-air balloons to horticultural show gardens, professional services firms are rethinking what sponsorship can do. In an era of brand building, visibility and values, James Lumley explores how firms are activating partnerships that go beyond the logo. For...
Articles from latest issue
Lawyers in the dock
John de Forte takes a sideways look at the world of professional services...
From zero to hero in seven days: How to build AI visibility fast
AI visibility is a discipline, not a one-off project, writes Larysa Hale....
Your AI strategy won’t fail because of the tech. It’ll fail because of trust
The AI winners won’t be the firms with the fanciest platforms; they’ll be the...
See the possibility – Real Leaders
Richard Lackey explains how Weightmans is transforming law sector perceptions...
The truth about AI in professional services PR
Communications teams are embracing AI – but cautiously. As tools evolve, the...
Five lessons from women rainmakers
Drawing on interviews with more than 60 leading women rainmakers, Deborah...
Law firms top the ‘world’s happiest workplaces’
The World’s Happiest Workplaces 2026 survey, published in January 2026, puts...
Law firm content overload, finds study
One hundred and fifty of the world’s top law firms published an average of 15...
The data delusion
Barney O’Kelly asks whether the deification of data created a false god for...
Employee-owned, client-focused A different future for law firms
Kent law firm Whitehead Monckton has turned its back on private equity...
The rise of the consultants
The professional services marketing and business development landscape has...
Female partner representation – the TLT way
TLT’s commitment to increasing female representation at partner level is...
PM Forum welcomes the following new members
Blake Morgan Jones Whyte [button...
Latest news
Kidd Aitken open in Shanghai
Directory consultants Kidd Aitkin Legal Marketing has opened a new office in...
Totum EOT
The professional services recruiter Totum Partners has transitioned to an...
PM Forum – event review Beyond the logo: Delivering a rebrand that resonates
Overlooking London Bridge, Gowling WLG’s London office hosted PM Forum’s...
On the move ..
Catriona Russell Lester Aldridge has appointed Catriona Russell its Business...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”