by Kirsty Hughes | May 1, 2026 | PM Magazine
The Candid Divorce Lawyer campaign offers several practical insights: • Prioritise audience mindset over service messaging Content should reflect where the audience is in their journey, not where the firm wants them to be. • Use multiple channels with defined roles...
by Kirsty Hughes | May 1, 2026 | PM Magazine
What happens when legal marketing focuses on support rather than services? Kirsty Hughes explains how early-stage, human-centred content can reshape engagement. For many individuals, the decision to divorce is not a single moment but a gradual and often isolating...
