PR and communications has long been a staple for most professional services firms. They were some of the first roles firms recruited 30-plus years ago, and one that I have built my career around.
Like many disciplines it is a catch-all for a lot of individual specialisms – media relations, crisis communications, reputation management, owned content and often internal comms.
It has waxed and waned as firms chase shiny new things – most recently SEO and digital PR (which is, as we all know, just PR). But it has quietly been there throughout, building and protecting reputations and demonstrating expertise. It is, for many firms, the fuel that fires the BD machine.
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