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The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Professional services BD, communications, and marketing folks—let’s connect!
Client Feedback: One of the Most Underused Commercial Tools in Professional Services
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
AI adoption
So much has been written about how AI will change professional services and marketing that I am loath to add to it further. The hype has been all but unavoidable, and will undoubtedly build in 2026. Marketers have been told of its impact and how we should respond. We...
Reaching out
Icarus tries to persuade school leavers that a career in marketing could be for them. In my last dispatch, I explained that thanks to my managing partner’s roving eye for a fashionable cause, I had yet again found myself in a tight spot. Readers may recall that MP had...
Branding innovation and technology Another item for the to-do list?
Barely a week goes by without news of a firm unveiling a creatively named, AI-powered tool designed to deliver greater efficiency. Innovation and technology are rapidly reshaping how professional services are delivered and how firms are perceived. Positioning...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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