Planning digital campaigns and content strategy

Why PM Forum training?

PM Forum workshops are designed and delivered by qualified and experienced

MBD professionals who:

• – are subject matter experts in strategy, marketing, business development, selling, client relationship management, digital technologies and interpersonal skills who – through ongoing practice – are familiar with the latest developments
• – understand the nature of professional services marketing at large corporate firms and smaller partnerships across law, accountancy, property and consultancy in a variety of client markets
• – have substantial experience working with both senior and junior fee-earners and MBD professionals
• – possess psychology credentials and/or years of experience in learning and development to ensure an optimum learning experience
• – regularly talk to CMOs and management leaders to keep abreast of the emerging needs of their teams

Delegates receive a productive learning experience because:

•  – There is a balance between knowledge transfer and active learning through interactive discussion and group exercises (sessions are not recorded to promote openness)
• – Training is experiential – idea sharing, networking and collaboration are encouraged
• – Progressive – sessions are graded for beginner, intermediate and advanced levels
• – Whilst platform-independent, sessions signpost systems and technologies used most often by professional services firms
• – As well as copies of course materials, delegates receive work sheets and supplementary resources with guidance for further learning (including other PM Forum events) and application
• – Course leaders are experienced coaches who understand and promote career development
• – Certificates of completion are issued for use in Continuing Professional Development (CPD)
• – Dialogue can continue after training through members-only LinkedIn communities
• – Participation is restricted to PM Forum members