How Marks & Clerk built Thought Leadership that works

Regular, authentic and digestible thought leadership is one of the best ways to show clients and the market that your firm are the go-to choice. In an age of noise and AI, being able to turn busy experts into recognisable thought leaders is key for a high performing firm.

In this webinar, we take an in depth look at how Marks & Clerk, with the help of Passle, managed to scalably publish the insights of the firm, and how they managed to use those insights to engage key clients and prospects.

We will share data from research into what GC’s want from your firm when it comes to thought leadership, along with examples of how firms can produce their thought leadership authentically, and efficiently at scale.

This session will cover the tangible impact on visibility and client engagement and will leave attendees with practical takeaways they can immediately action at work.

Key takeaways:

• – What GCs want from your firm when it comes to thought leadership
• – The steps to take to build a sustainable thought leadership program
• – How to secure internal buy-in for thought leadership projects
• – How to use content strategically to support business development