Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
The hidden gaps in your business development (and how to improve them)
The 5 Ps of Proactive Business Development© will help your firm grow, says Joanna Gaudoin. Business development can feel challenging for many law firms. Activity is often ad hoc and left to a small number of people, rather than being part of everyday working life....
Measuring what matters, why we’re moving on from legal directories
After more than a decade of top tier rankings in the Legal 500 and Chambers & Partners, White & Black has made the decision not to submit entries for the first time. Instead, the firm is redirecting that time and energy into what it believes matters most: its...
Feedback Fog
An ‘outside-in’ view of client listening will drive revenue, says Paul Roberts. Your best client just moved a major project to a competitor. When you call to ask why, they say everything’s fine, the decision was just ‘timing’ or ‘political’. Later you learn they’ve...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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