Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
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November 2026
From pureplay PR to integrated marcomms and beyond
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December 2026
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
The growth opportunity hiding in your existing client base
Client listening is a growth strategy, says Lesley Hornung. Professional services firms spend a great deal of time thinking about growth. We invest in campaigns, new propositions, sector strategies, pitches and increasingly sophisticated business development...
Developing LinkedIn advocacy
Charlie Smith shares seven lessons from running Edwin Coe’s online business development programme. Edwin Coe is a full-service London law firm that has grown and developed rapidly over the last two years in exciting new directions and, following a recent rebrand, the...
The Directory Dilemma: what law firms think of directories in 2026
Ten years after the most recent study of directory ROI, legal directory and copywriting agency ELE asked UK and global law firms whether submissions are worth it. Helen Foord shares the findings. In 2016, researchers asked mainly US firms about the return on directory...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”











