Charlie Smith shares seven lessons from running Edwin Coe’s online business development programme.

Edwin Coe is a full-service London law firm that has grown and developed rapidly over the last two years in exciting new directions and, following a recent rebrand, the time was right to level up our business development practices across the firm.

With the support of Chief Growth Officer Clare Quinn-Waters and Senior Communications Manager Kelly Dolan, I began a year-long programme for our 160+ fee earners with the goal of improving LinkedIn adoption and confidence, thought leadership publishing and ultimately tangible business development results.

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