by Helen Foord | Nov 1, 2026 | PM Magazine
Ten years after the most recent study of directory ROI, legal directory and copywriting agency ELE asked UK and global law firms whether submissions are worth it. Helen Foord shares the findings. In 2016, researchers asked mainly US firms about the return on directory...
by Helen Foord | Sep 1, 2025 | PM Magazine
With directory researchers increasingly using AI to test the validity of submissions, Helen Foord explains how firms should respond. It used to be simple. You filled in your submission, popped it in, crossed your fingers and waited. If you were really pushing the boat...
