Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Understanding the link between legal directories and AI search
With directory researchers increasingly using AI to test the validity of submissions, Helen Foord explains how firms should respond. It used to be simple. You filled in your submission, popped it in, crossed your fingers and waited. If you were really pushing the boat...
Marked by robots
John de Forte takes a sideways look at the world of professional services marketing. This month: Should bid teams worry that their RFP responses could be scored by machines? The crowd gasped with astonishment – or rather murmured, as this was the Wimbledon Tennis...
PM Forum launches in Spain with a focus on client listening
PM Forum has officially arrived in Spain! On March 13th, PM Forum’s Richard Chaplin and Claire Rason of Client Talk hosted the launch event. Claire led an engaging and interactive workshop centred on client listening, as well as providing attendees with valuable...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”