The evolving role of legal directories in the AI era

For decades, legal directories have played a central role in shaping reputation, visibility and positioning in the legal sector. But the market is changing rapidly. Artificial intelligence, digital discoverability, online reputation and changing client behaviour are redefining how law firms are found, evaluated and trusted and legal directories are increasingly becoming trusted sources for AI tools and large language models.  At the same time, firms are increasingly questioning the return on investment of submissions, the growing internal burden on lawyers and marketing teams, and whether traditional rankings still reflect how clients actually choose legal advisers.

So where does this leave legal directories?

Join PM Forum Spain for an open and interactive discussion exploring the future of legal directories and reputation in an AI-driven market.

Topics will include:
• Are legal directories evolving — or being disrupted?
• How could AI reshape rankings, referrals and legal search?
• What role will Chambers and Legal 500 play in the future?
• Reputation vs discoverability: what really matters today?
• Are submissions still the best use of time and resources?
• How should firms rethink visibility, thought leadership and positioning?
• What do clients actually value when selecting external counsel?

The session will bring together legal marketing and business development professionals, partners, consultants and industry experts for a candid conversation on where the market is heading.

Places are limited. To reserve your free place, simply click on the ‘RSVP now’ button opposite. Also, please share this invite with others in your network.