Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
June 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
The evolving role of legal directories in the AI era
July 2026
Liverpool breakfast event; coffee, connections and conversation
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Brand baggage
Behind every rebrand is a debrand. Firms must streamline, strengthen and stay ahead, says Jim Walton. If you’re a brand or marketing director in an established firm, you’ll know that ‘letting go’ is easier said than done. For many senior partners, the existing brand...
Why firms must break the rainmaker habit
When firms uplift operational maturity and reduce rainmaker-dependence for revenue, performance measures surge, says James Fielding. Camojee recently led a survey of 202 professional services firms, including 135 law firms, and a clear pattern emerged: the firms that...
How marketing and BD professionals need to adapt to thrive in 2026
Daniel Kondras shares five career tips for 2026. The number of marketing and business development (BD) roles in professional services has fluctuated significantly, with the current market cautiously stabilising. Firms are still hiring but selectively, with a clear...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”