Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
September 2025
30th Annual PM Forum Conference 2025
October 2025
The building blocks of a seamless client journey
Client led listening
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Womble Bond Dickinson – How advertising builds brands
Womble Bond Dickinson is currently running three brand-building advertising campaigns. Dale Gorley explains why. When it comes to marketing in professional services, the significance of brand building is often overlooked. There is pressure for an immediate return on...
Dodging a bullet (but not for long)
Icarus gets lassoed into community engagement. Readers last found me dangling on the precipice of career doom. It was all the doing of Rosemary, our head of human potentiality & fulfilment, or whatever she is calling her department this week. She’s had the...
Eyes. Head. Heart.
Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people. In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention....
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”