One minute it’s AI strategy, the next a marketing push, then an email about a leaking lavatory. Matt Coleman is the marketer who is now COO at Nottingham’s Actons. He tells Matt Baldwin why more marketers should follow in his footsteps.
The career path for most professional services marketers, whilst not always entirely clear, is often predictable. Marketing assistant to exec, exec to manager, and, if the timing is right and the opportunity there, a head of role.
Whilst careers may take sideways steps and embrace new skills, those marketing and business development roots often remain firmly planted.
But not so for Matt Coleman.
Log in to read more
