In an age of AI and increasing content noise, how can professional services firms turn their experts’ knowledge into authentic, engaging thought leadership?
In this PM Forum webinar taster, Will Eke (SVP, Passle) and Rebecca Boyd (Digital Marketing & Communications Executive, Marks & Clerk), chaired by Daniel Kondras (Director, Blue Hawk Talent Solutions), explored how Marks & Clerk worked with Passle to scale its thought leadership and use expert insights to engage clients and prospects.
Key topics covered:
• What General Counsel want from professional services firms’ thought leadership
• How to build a sustainable thought leadership programme
• Securing internal buy-in for thought leadership initiatives
• Producing authentic expert content efficiently and at scale
• Using thought leadership strategically to support business development
• Measuring the impact on visibility and client engagement
A valuable discussion for marketing and business development professionals looking to strengthen their firm’s thought leadership and turn expertise into meaningful client engagement.
PM Forum members can watch the full webinar here:
View full webinar