PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
Mikee Eborde – Advancing cultural diversity
Diving head first into your role and the community your firm offers is a great way to build your network, personal brand and your career, Mikee Eborde tells Matt Baldwin. Mikee Eborde is a Marketing and Business Development Coordinator for the Life Sciences and...
Budget Rock Stars
The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...
Are you listening?
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
Articles from latest issue
Beyond the bill : How marketing and BD teams drive value-based pricing success
Business development teams are law firms’ secret weapons in value-based...
It’s a matter of trust
How can professional service providers build trust amongst clients through...
Trump vs Big Law Communicating in Chaos
t has been a tumultuous start for US law firms under the Trump spotlight. Ben...
The Kennedy Moment
From The Body Shop to the Magic Circle, James Harkness explains what good...
Kim Tolkien : The network builder
Kim Tolkien is the Business Development Manager for the global intellectual...
Relationship Matters
Relationship mapping is the key to winning new business, argues Dr Ryan...
House Shouts
There will be very few law firms where the CEO knows the names of all 190...
Earning and learning – apprenticeship pioneers
Farrer & Co was an early pioneer of solicitor and marketing...
Account-Based Marketing : The definitive guide for B2B marketers
Account-based marketing is used by the world’s most successful professional...
Smells like team spirit
A late comer to internal communications, Tom Lee is now a passionate convert....
Following the leaders
Kathryn Kneller, through her consultancy IC Mastery, has worked on internal...
Hearts and minds: the challenge of internal communications
Frequently understaffed and underfunded, internal comms is often seen as the...
Membership
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons...
Latest news
On the move
David Yates has joined Dechert as a Senior Client Development Manager. He...
PM Forum India launch
The who’s who of the professional services marketing community convened to...
Building a PM Forum Community across Canada
The PM Forum continues to expand and reignite its presence in Canada, working...
Rickard Luckin appoints new marketing head
Accountants Rickard Luckin has announced the promotion of Kim Aaronricks to...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”