The results of the 13th annual PM Forum and Meridian West Strategy & Marketing Benchmark reveal a mix of cautious optimism and financial pressure, with professional services marketing leaders investing more in their firm’s client experience, says Alastair Beddow.
2024 was a record-breaking year for many professional services firms in the UK and around the world, with significant numbers reporting record levels of revenue growth and profitability. This year’s PM Forum and Meridian West Strategy & Marketing Benchmark points to the ongoing resilience of the sector despite economic and political uncertainty ahead.
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