A strategic approach to enhancing sales performance and client relationships is vital. Rex Bautista shares the insights behind Bird & Bird’s One Firm Client Programme.
In today’s competitive business landscape and volatile economy, cultivating a sales-oriented culture is essential for any organisation aiming to drive growth and stay ahead of the curve. At Bird & Bird, our One Firm Client Programme, established over a decade ago, has been an integral part of the beginning of a more modern take on the firm’s business and client development approach.
Recent research by Thomson Reuters (2023) highlights that key account management in the legal sector is emerging as a crucial driver for business development, with firms that implement these strategies seeing a notable increase in client retention and revenue growth.
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