Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
June 2026
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
The evolving role of legal directories in the AI era
July 2026
Liverpool breakfast event; coffee, connections and conversation
PM Forum South West Summer Drinks
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Your AI strategy won’t fail because of the tech. It’ll fail because of trust
The AI winners won’t be the firms with the fanciest platforms; they’ll be the firms that build confident, responsible AI behaviour at scale. That’s a culture job, not an IT one, writes Hayley Brooksbank. Most AI conversations in professional services firms start with...
See the possibility – Real Leaders
Richard Lackey explains how Weightmans is transforming law sector perceptions with leadership-driven, people-focused creative content. Launched amidst a rapidly evolving industry landscape, Weightmans’ Real Leaders campaign was designed to elevate the firm’s brand and...
The truth about AI in professional services PR
Communications teams are embracing AI – but cautiously. As tools evolve, the real test is to balance speed and scale with judgement and trust, says Ryan McSharry and Helen Scott. The professional services sector is rarely first to adopt new technologies – nor is it...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”