Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Your AI strategy won’t fail because of the tech. It’ll fail because of trust
The AI winners won’t be the firms with the fanciest platforms; they’ll be the firms that build confident, responsible AI behaviour at scale. That’s a culture job, not an IT one, writes Hayley Brooksbank. Most AI conversations in professional services firms start with...
See the possibility – Real Leaders
Richard Lackey explains how Weightmans is transforming law sector perceptions with leadership-driven, people-focused creative content. Launched amidst a rapidly evolving industry landscape, Weightmans’ Real Leaders campaign was designed to elevate the firm’s brand and...
The truth about AI in professional services PR
Communications teams are embracing AI – but cautiously. As tools evolve, the real test is to balance speed and scale with judgement and trust, says Ryan McSharry and Helen Scott. The professional services sector is rarely first to adopt new technologies – nor is it...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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