Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Account-Based Marketing : A revolution for professional services firms still stuck in first gear?
Bev Burgess’ Account-Based Marketing – The definitive handbook for B2B marketers (second edition) offers a detailed examination of ABM’s evolution and implementation – particularly resonant to professional services marketers. For those from multi-service law firm...
EOT: the role of the marketing team
The Whitehead Monckton marketing team is highly streamlined: a Marketing and Events Manager who reports to the CEO and Executive Board, with a marketing lead in each team to gather content and support at events. This is enhanced through an outsourced marketing team,...
You gotta have faith
Purpose-led marketing will be the key to unlocking Stone King’s future growth. Vicky Brackett tells Matt Baldwin how. Every law firm in the country wishes to make an impact. Yet some firms are, well, more impactful. They choose to represent those who shape the...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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