Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
February 2025
Launch of the PM Forum India Chapter!
From Strategy to Success: Effective planning and budgeting to deliver tangible ROI
Call to Action® Live: Helping professional services marketers feel better about brand
Midlands social
March 2025
April 2025
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Stop and listen
Asking for feedback invites vulnerability. We of course want to hear about how good we are, but nobody wants to be on the receiving end of criticism, even when it is constructive. That is perhaps why so many professional services firms continue to overlook client...
Never mind the MEAT – where’s the beef?
John de Forte takes a sideways look at the world of professional services marketing. This month: what do the new procurement rules mean for professional services firms bidding for public contracts? Though somewhat delayed, the new Procurement Act 2023 will come into...
Data Storytelling in Marketing – How to tell persuasive stories through data
By Caroline Florence Reviewed by Graham Archbold Published by Kogan Page £31.99 Imagine telling your board that 33% of clients are ‘somewhat dissatisfied’ with the firm’s service performance based on ratings of availability and responsiveness. “Meh, so what, we’ve got...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”