Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
July 2026
Aspiring Marketing and Business Development Leader
September 2026
October 2026
PM Forum Annual Conference 2026
Marketing training for you
Aspiring Marketing and Business Development Leader
CityPoint, One Ropemaker Street, London EC2Y 9SS
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
What now for thought leadership in the age of AI?
AI is transforming how buyers research professional services firms. But rather than ending thought leadership, it may force marketers to finally focus on what makes great content valuable in the first place, says Rob Watson. Many things in marketing are being tipped...
Why a media profile can help build your career
A strong external profile can help marketing and BD professionals stand out in a competitive recruitment market. But effective personal branding is built through consistent insight and genuine engagement – not self-promotion, says Lara Mitchard. In our work with...
Listen differently
If you don’t know what your clients want and expect, providing a good customer experience is difficult, if not impossible, writes Paul Roberts. Most professional service firms believe they listen to their clients in the most effective way possible by running surveys,...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”