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The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
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November 2026
From pureplay PR to integrated marcomms and beyond
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December 2026
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Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Time for ROI to come down from the throne of metrics
Is it time to ditch ROI as the crowning marketing metric, asks Tyler Lawrence? I recently listened to a podcast where Andrew Tindall, System 1’s Chief Growth Officer, was the guest. He made a statement that should challenge us all. He was asked: “What is the most...
Why incumbents don’t lose
We asked our 334 Client Proxies how they choose, keep and drop law firms. Two things stood out. The barrier is personal. Asked what stops them from moving high-stakes work, close to nine in 10 named their own career exposure: being the one who answers for the decision...
Too late, too few, too polite
Every firm learns why it wins and loses too late, from too few people, who are too polite to tell the whole story. There’s now a fourth source, says Steven Lewis, and it’s worth understanding before someone sells you a bad version. A major firm lost a panel every firm...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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