In this PM Forum webinar, Madelyn Postman, ESG Director at Menzies LLP, explored how marketing and business development professionals can communicate ESG commitments clearly, responsibly and in line with regulatory expectations.
The session looked at why credible ESG messaging matters when winning new work, building trust and protecting firm reputation.
Key topics covered:
• Why ESG credentials matter in winning new work
• Responsible and ethical ESG communications
• The risks of greenwashing
• The impact of new ECGT legislation
• Practical steps to keep ESG messaging credible and compliant
A useful webinar for marketing, BD and communications professionals working in professional services.
