Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
May 2026
Delivering growth
June 2026
How to build and manage AI Agents. And why you should be paying attention to Claude Code in 2026.
PM Forum Canada: CMO Roundtable series 2026
How marketing teams support AI and technology adoption
The business case for wellbeing – a conversation with Richard Martin and Jonathan Watkins
Marketing training for you
Catch up with webinars
“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Building trust before instruction – A human-centred approach
What happens when legal marketing focuses on support rather than services? Kirsty Hughes explains how early-stage, human-centred content can reshape engagement. For many individuals, the decision to divorce is not a single moment but a gradual and often isolating...
Mercer and Hole – fiercely independent
The accountancy landscape is facing profound change. Technology is shaping the way work is delivered and external investment is reshaping how firms are owned. Maria Kelly tells Matt Baldwin why Mercer & Hole intends to remain “fiercely independent” and how growth...
Rebranding from a position of strength
Successful rebrands start from a position of confidence and ambition, but are grounded in truth says Charlotte Wilson. Rebrands in professional services are often prompted by disruption: mergers, leadership change or a faltering growth story. Ours was driven by...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”